Public Relations, Marketing and Advertising sectors are encountering seismic change, at a relentless pace. Ubiquitous social platforms have forever changed the way brands deal with consumers, and in turn, how PR, Marketing and Ad practitioners deal with clients.

ALERT® Campus Edition is an innovative online tool designed to keep students and instructors ahead of the curve. Adapted from a successful system developed over four years specifically for the PR, Marketing and Advertising sectors, ALERT® Campus Edition is a web application that enables students to design, implement and monitor digital strategies that deliver measurable results.

ALERT® Campus Edition means graduates emerge with expertise that is current, relevant, actionable, and above-all, valuable to prospective employers.

ALERT® - which stands for Assess, Locate, Engage, Respond and Track is an integrated web application that guides students through a system that provides instruction on the use of social media, emerging interactive platforms, contextual advertising, and mobile tools, details best practices and pitfalls based on case studies, and points to where and how to connect with today’s audiences online.

Users simply log-in to a secure website to access the app. There is nothing to install or download. Students navigate through the app just as they would any website. Following easy-to-understand instructions, students collect and analyze data, inserting findings into fields. In each section, the content automatically aggregates into clean, clear documents that may be easily evaluated by instructors.

ALERT® Campus Edition includes:

• Instructor training for each module (Assess, Strategy, Monitoring)
• A Facilitator Guide designed specifically for college and university public relations, marketing and advertising instructors
• Case studies, statistics and additional resources to keep students and instructors current
• Regular updates

ALERT® Campus Edition works as a complement to existing curriculum or as stand alone courses, in class or online.